blog #3 summary " Hype''

"Hype" an article from Kalle Lasn. Describes how advertisements have polluted our brain. Advertisements is the most common thing now a days. On the radio , TV commercial, buses, huge billboards that you cant miss and on stadiums. Basically everywhere you look you will see a public message also know as ads. An estimated of 12 billion display ads, 3 million radio comercials and around 200,000 TV commercials are published daily. Thanks to technology companies like VideoCarte have come up with ideas to boost more ads. One of there ideas is to put little monitors on supermarket carts " the most powerful micromarketing medium available today." what a company executive have said. No one across North America would go a day without seing or hearing a product message.