"Hype" a segment from Kalle Lasn describes how advertisement has expanded across North America. Many have been the improvements of enterprises on displaying public announcements. With the rise of technology companies have benefit there goods. Innovating new ideas on how and where to public there ads. Kalle Lasn belive ads are the most poisonous of the mental pollutants. But ads can be helpful in many ways for the public too.
"Hype" an article from Kalle Lasn. Describes how advertisements have polluted our brain. Advertisements is the most common thing now a days. On the radio , TV commercial, buses, huge billboards that you cant miss and on stadiums. Basically everywhere you look you will see a public message also know as ads. An estimated of 12 billion display ads, 3 million radio comercials and around 200,000 TV commercials are published daily. Thanks to technology companies like VideoCarte have come up with ideas to boost more ads. One of there ideas is to put little monitors on supermarket carts " the most powerful micromarketing medium available today." what a company executive have said. No one across North America would go a day without seing or hearing a product message.
An estimated 12 billion displays ads, around 3 million radio commercials and more than 200,000 tv commercials are published every day across north america. Most of the people are not even aware of such thing and its effect. Such increase of this marketing messages have made a big boost for products to be sold rapidly. Making us pick before even choosing first what we want or need. A super great monetary investment for all enterprises.
With the rise of technology business organization have developed better ways to post there new products. Cell phones, internet or any technological gadget we come across with theres a new public message of an new and better product for us the consumers. Many have been the innovations with the help of technology. In the the authors passage " Hype" the author mentions how companies have made an good used of technology. A company called VideoCarte have come up with an idea to put little monitors on supermarket carts so one can see new lines of products goods while we shop.
Advertisements can be a bug when surfing the internet. Opening a email or even on your cell phone. Anywhere you go or see there will be a new product message. Its the way to see what's new on the market. Ads could be annoying, polluting our brains but in a way with ads people find out of new products. Stuff they might need to buy and with the help of the ads one can find them easily now. So ads can be toxic to our brain making us buy stuff. But at the end we are the ones who decide if we buy it or not.